Physician Liaison

Responsibilities:

• Leadership
• Understanding of matrixed health system relationships with ability to position opportunities and challenges to effectively facilitate resolution.
• Serve as the market and audience expert, providing actionable intelligence for inclusion into network and program development
• Strategic Capabilities
• Responsible for identifying and targeting ways of bringing business to Penn Medicine through new and established referring physician relationships using variety of referral data sources.
• Programmatic Expertise - expertise in assigned audiences’ referral pathways and how they apply to different business development needs at different times in the sales cycle
• Message Development - developing skills in applying data and market intelligence to craft audience specific messages to enhance referral opportunities.
• Communications
• Outreach Communications- Facilitates conversations with providers and effectively prepares providers for conversations for optimal and positive engagement with referral sources.
• Intelligence Communications - Shares intelligence and opportunities in an insightful way that leads and facilitates actionable discussion and actions
• Field Engagement
• Sales Techniques - regularly engages referring providers with increasingly meaningful engagement with the goals to build new business, establish new relationships and strengthen existing relationships
• Integrates referring physician marketing strategies into sales plans to build business (i.e. facilitates physician roundtables, CME promotion, clinical briefings)
• Uses a variety of clinical and programmatic education materials including article/research reprints, program/service materials, videos, podcasts, clinical briefs, etc., to increase engagement with providers.
• Sales Planning & Execution
• Utilizes comprehensive sales skills including pre-call planning, call routing, and messaging funnels to create optimized and efficient sales plans.
• Creates targeted Sales Plans for Physician Outreach with input from key stakeholders and Outreach Director.
• Uses data on a regular basis to help inform messaging and identify opportunities
• Successfully reach target volume goals for Service Line Subspecialty Sales Plans
• Maintain PRM database with daily entry of Physician Outreach activity, issues, opportunities.
• Make targeted number of provider contacts per month

Credentials:

• Car Insurance (Required)
• Daily travel is necessary; valid driver’s license, car availability with appropriate insurance coverage required.
• Driver's License (Required)
• Daily travel is necessary; valid driver’s license, car availability with appropriate insurance coverage required.

Education or Equivalent Experience:

• Bachelor of Arts or Science (Required)
• Healthcare, business or related field 5+ years Professional or administrative experience in healthcare and/or medical/pharmaceutical sales experience; basic understanding of medical terminology and prior experience working with Healthcare providers. Experience working in an Academic Medical Center preferred