Regional PR and Internal Communications Manager

Responsibilities:

• Working as part of the Penn Medicine Communications department and reporting to the Associate Director for Internal Communications, the Regional Communications Manager will serve as day-to-day internal communications manager and media relations representative for activities relating to their assigned UPHS entities and programmatic areas.
• Develop and maintain excellent relationships with key institutional leaders and staff and utilize a strong news sense to identify communications priorities and tactics for both internal and external storytelling. Cultivate relationships with regional and national media outlets to proactively place stories about assigned entities and thematic beat areas, and manage and provide strategy for incoming media requests, including assistance with crisis communications matters.
• Internal communications responsibilities include working with leaders to identify areas of priority for communication to the workforce, writing time-sensitive written messages, creating multimedia and scheduled reports or other materials. Media relations activities include generating placements in regional and national media outlets highlighting marquee programs based at assigned entities and systemwide efforts, thought leaders, and topical expertise pertaining to current events and emerging issues in healthcare.
• Collaborate closely with members of the publications and media teams to identify and execute media outreach to coincide with publications stories and maximize thematic storytelling opportunities. Conceptualize and develop visual and graphic concepts for both internal and external communications, and coordinate with designers, photographers, and social media colleagues to produce polished final products to drive maximum engagement with employees and the press.
• Serve as part of “on-call” rotation to manage off-hours media relations issues/needs and provide assistance during emergencies, including on-site staffing as needed at various health system locations.
• Assist with event production, meeting management, and special activities such as employee engagement and recognition events.
• Collect and analyze defined metrics to evaluate success of new communications deliverables.
• Assist with and contribute to systemwide projects or short-term assignments as needed.
• Performs duties in accordance with Penn Medicine and entity values, policies, and procedures.
• Other duties as assigned to support the unit, department, entity, and health system organization.

Education/Experience:

• Bachelor's Degree (Required), preferably in Communications, Journalism, English or a related area of study.
• 5+ years of experience in non-profit, educational, or scientific or healthcare writing, strategic communications, and related work (Required).
• Experience in education, science or medical settings (Required)

Skills & Abilities:

• Superior understanding of the principles and practice of health care and medicine.
• Ability to be flexible and work under pressure, including time-sensitive assignments and long-term projects.
• Demonstrated success accurately capturing the voice, tone, and priorities of executives and staff, and translating key messages for use across multiple communications tactics.
• Demonstrates an understanding of broader news events and trends in medicine and healthcare in order to report on new information, synthesize content from disparate sources and topics in order to make appropriate recommendations regarding executive communications strategy.
• Experience writing for and packaging information through an array of mediums – publications, social media, speeches/public speaking/presentations, video, infographics, etc.
• Experience writing and editing on medical and healthcare topics.
• Ability to translate technical information into language accessible by the lay public and all members of the Penn Medicine workforce.
• Experience working with or writing for the news media.
• Track record of managing projects and processes and working with multiple stakeholders.
• Strong experience creating engaging slide decks and other presentation materials, including PowerPoint and email marketing platforms, and working with other creative colleagues to develop videos, advanced graphic design materials, etc.
• Experience with management of external contractors/vendors.
• Comfort with virtual event platforms and A/V technology for video and audio recording